Hon Keong Choo - Head - Emerging Growth Markets

Hon Keong Choo is head of CIBA VISION's Emerging Growth Markets.

Mr. Choo brings 20 years of strong, multinational, consumer goods experience. His career includes 16 years at The Gillette Company serving in regional positions of increasing responsibility in sales, marketing and general management. This includes extensive experience in the Asia Pacific region as well as work with such winning brands as Gillette shaving products, Oral B oral care products, Braun small household appliances, Paper Mate stationery products, Liquid Paper correction products, and Parker and Waterman writing instruments. Most recently he served as Gillette's Vice President and Regional General Manager for South East Asia.

A native of Malaysia, Mr. Choo speaks English and Mandarin fluently. He holds a Bachelor's of Social Science degree in Mass Communication from the National University of Malaysia.